The and name “Lifehouse” is very common among evangelical churches, and they wanted something unique as well as something that communicated vitality and excitement.
These 3 designs were early concepts that focused on the word “LIFE” as the dominant feature of the identity. Ultimately the decision was made to focus on a logomark instead of a wordmark. From that exploration came the final symbol that was created as the identity.
This was the final version of the logo, both in a horizontal and vertical configuration. A tagline was also developed that could be used with various signage independent of the main identity.